Playtex Sport
Try It. Trust It. Playon!
We helped Playtex Sport launch the Compact tampon by creating
“Try it. Trust it. Play On!”, a multi-platform campaign.
Our insight:
active girls trusted sports icons & influencers they aspired to.
We kicked off the campaign by partnering with a top athlete and fan-favorite amongst our audience, Chloe Lukasiak. Chloe surprised a young gymnast with a personal visit, sharing her experiences, and encouraging the young athlete to try the compact.
Attention getting at 6 seconds
Our FB/IG ads were 12 points & 22 points above the norm for brand awareness & ad awareness
(Neilsen Brand Effect study)
