Smile Direct Club
Smile Direct Club’s global expansion continued success relies heavily on its branding continuity across platforms & channels. From social, to CRM, to site checkout, creating connective tissues for our consumers was of paramount importance to SDC.
Australia Day campaign
Combining strong branding with deep knowledge of your market can allow for witty, engaging advertising. For our campaign, we dug into one of the cutest animals on the planet, the Quokka. Not well known outside of Australia, but to the locals, Quokka selfies are a cherished cultural reference.
Mexico City Launch
Creating authentic ads in a our new market Mexico City, was reliant upon
understanding their social, economic, and cultural nuances to deliver culturally relevant moments.
